Customer’s reliance is one of the most important factors for successful sales of any product. But to achieve that confidence is not so easy. Potential customers always appropriate to the issue of purchase with a certain distrust and one of the challenges in marketing is to organize the sale process such way, that the client won’t have doubt.
If a visitor of your site doesn’t trust you, he’ll never buy something that you proposed. After all, Internet commerce is significantly different from conventional stores, supermarkets and shops. The customer hasn’t seen you before, never moved and extracted product, which intends to buy and have limited opportunities for contact with you. He had not even sure that you exist.
The same applies to cases if you provide any services. Your customers have always doubts in your services, and you have doubts about the solvency and integrity of the client. Always at the beginning there is a lack of confidence.
Therefore, you have to spend a large amount of force, time and nerves to defeat such an attitude. Here are some advice, with the help of which you can gain the confidence of potential customers:

- Tell your clients about yourself. For this, you should better to post a section “About” at your site, where you will write in details about your company, it’s activity, the market share, total sales, the office’s places, which staff and what success you have achieved (certificates, awards, diplomas, and more e.). I was very surprised by the sites where it is impossible to find any information about the author or owner of the project.

- Place customer’s feedbacks. The feedback is one of the most effective marketing tools. Demonstrate reviews of the most satisfied clients. If you offer a quality product and service, you will have enough positive feedbacks. The feedback should be as concise as possible. Then it will be the most believable.

- Work on the recognition of your brand and company. Recognition ratio - pledge of confidence. Just remember, when we are buying anything in the shops, primarily we draw attention to the products with famous and well known for us brand name. Example of life, most recently I’ve purchased a gas cooker. I’ve stopped my choosing at 2 gas stove production Candy and Indesit. The first had much more attractive features and cost less, but in the end I still bought Indesit cookers because this company I trust more. I have a lot more confidence in the quality of its products and, eventually, I’ve just known that producer. Regarding Candy, so, about this Italian company, I have heard for the first time.

Conclusion: I have agreed to pay more for less functional product through greater credibility to a company producer

- Please, complete the positive image of the company. I know, it’s not so easy, as a positive image is usually distributed independently from one customer to another. And you haven’t a direct impact on this, you can just gradually build the image of your company by offering quality goods and technical support.

- But there is another way, so-called viral marketing. Just put some hearing and help it to spread quickly among potential clients. But it is not so easy. It is better to apply professionals for these.

The trust - is essential to the success of any business. Work hard on it, because it is so easy to lose.