What motivates people to purchase various goods?
Why do we suspend our choice on specific things? Why do we sometimes buy things that we do not need?
These questions are very important for marketers to analyze the appropriate strategy for promoting the product. After all, in order to sell successfully, we should know how to teach promoted commodity. Let us see!

I will try to emphasize causes that drive us in the acquisition of certain goods and to identify major groups.

Primary needs – there are such products we need to live: food, house and the simplest clothes. Products of this group are easy to promote and sell, because people experiencing an acute need for them, and you do not have to convince him.

Convenience - after satisfying the primary needs, the person try to make his life more comfortable and convenient. At a certain moment, the person understands that he need something else for making his life full and its moves him to acquire products of this group.

Replacement - sometimes things become obsolete and require replacement (clothing, old appliances, etc.). People often don’t think about such shopping. After all, fashion is not at a stop and you want always to look good, and watch movies on VHS not on DVD.

The deficit - goods of this group include collection or rare things. When buying such goods the person feels the pride of possession. And on the other side, the person buy such things in order to resell it more expensive, such way he invest his money! When selling such products, you should use specific approach - it is necessary to bring pressure on rare and unique of the item.

Prestige - commodities that are bought to underscore your own status - an expensive car, an exclusive clothing, high-quality real estate. When selling these things you should press on exclusivity and style. After all, people who want to acquire these things want to stand out from others.

Emotions - sometimes people buy products, which are trying to replace the things they could never have. These goods include forged copies of well known brands.
Many of them think, why should I pay 3 thousand dollars for Armani dress, if I can buy Chinese Armani for $ 200. The same situation with other goods: cars, appliances, clothes, etc. Here is an opportunity to buy cheap goods of famous brands.
Cheap - people pointed out that certain groups of goods became cheaper than before and decided to buy it. It’s obvious, you can play on the value of the goods and remain in profits at the expense of sales volumes.

Quality - sometimes the person has the feeling that the quality of its product is much higher, while the cost of this thing could be no longer needed him, but he still makes a purchase. Things are so good that one can not buy it for such money. In this case, it is necessary to work hard on improvement of the goods quality.

Brand - when a person acquires the goods with which he was unfamiliar, the brand here plays a great role! For example, you want to buy nappies and coming to the shop stop your choice on Pampers only because you know this brand. In this case, the marketing should work to advance the brand. To do so is best with using TV advertising.

The novelty - everyone wants to have the newest and the best (for instance iPhone- worldwide mania). Here, the marketing is necessary to emphasize the novelty and uniqueness of design.

Required purchases - medicines, clothing, uniforms, school books, etc. These purchases are usually made at the time of extreme need, which is difficult predicted.

Personal identity - often acquire goods to attract or impress the opposite sex in order to have something better than other people or friends have - to stress their social status.

Under the pressure - sometimes people make purchases under pressure from the: family, relatives, friends.

Gifts - most people are pleased to make gifts to the close people. Very often people buy such things as a gift, which would never have bought themselves: frames, statues, paintings, etc.

I think there are still a lot of product categories and the reasons for their purchase, but at this moment nothing comes to mind. This article is necessary to understand that each product should have its own separate approach, based on its need, purpose and objectives of the acquisition. And each type requires a different method of marketing promotion.

It would be more correct to stay at each of the types of goods, but this will require a lot of time, which is always inadequate.