A lot of people think and talk mistakenly about these things individually. The fact is that there is no such notion as offline and online businesses. Business is either is or not! But the choice between offline and online implemented depending on the situation. You can do as many things online, as many - offline.
Let’s just understand that you do. Not going around the bust, I just can make an example. In real estate there is ForSaleByOwner.com, which in a sense equally represented and actively online and offline. Along with the online part that people see, the site, and so forth, in the offline stores Home depot - network management Lowes stores sell special packages.
Across the country ForSaleByOwner packages are sold, you can buy a listing not online, and buy this box in supermarket.
But, there is a purely online projects, such as Byowner - purely online course, a person does not have an offline altogether, no subsidiaries, it is much more poorer presented on the market. And there is a company - Buyowner, which is fully represented in the offline. You can not even make an online booking there and place your house.
Be sure, an agent with the catalogue will come to you and you will begin to flog you their facilities. Again, I’m saying, three different models, so it’s senseless to talk about advantages of one over the other. The only way that is important in business - efficiency. How much money we have put, how much money we’ll take back, how much we need to make the business more efficient.
That is why, there is no such thing as an advantage, there are some differences. For example, online business usually requires less investment, than offline one!
Wawa ’s - they multiplied well in the credit money at the speed with which the online unable. Just because all has been successfully collected: easy and clear service, an auspicious set of products, etc. People who was engage in shops, were well knowledgeable what they are doing. And they grow well! So in five years, the growth is huge, more than online.
The traditional online growth is lagging far behind the average growth of traditional Wawa ’s, that is, chain stores. But don’t touch upon online. It will be mistake to say that on is better and the other is worse. Meanwhile, they have been investing miserable and started with a few.