My marketing blog

Types of clients

admin — Sun, 06 Apr 2008 22:18:15 +0000

A good specialist always knows his client, at the first sight he will determine the approach to this type of people. Because the opinions and habits of all people are so varied, the best professionals should understand people well and to know certain approach to every customer. (more…)

The head or the leader???

admin — Sun, 06 Apr 2008 21:50:06 +0000

Some will say: but what is the difference? In fact, the difference is rather big. Have you ever work on “uncle”?
Have you ever pay attention that there is a man in your team - the head, which manages the entire process, and there is a man - a leader in whom the whole team equals to and whose opinion is respected? (more…)

Why you should avoid the date in the URL

admin — Sun, 06 Apr 2008 21:46:27 +0000

A lot of sites and blogers use the date to create the links on pages and articles. I think It’s mistake! The url should be as a signal for search engines. Keep on!

What information for search engines and users may carry an URL that contains the date? (more…)

Give an eye to your staff or not?

admin — Sat, 05 Apr 2008 21:50:09 +0000

This question became more popular and popular. Computers entered our lives, now almost every office employee has a computer at the work, and most of people have computers at home.
If earlier, the employees simply skived off during the working time, read books, newspapers, or simply chat to extraneous topics. So now here we have computers and internet, where the employees waste their working hours. (more…)

Why do we buy things that we buy?

admin — Thu, 03 Apr 2008 21:43:56 +0000

What motivates people to purchase various goods?
Why do we suspend our choice on specific things? Why do we sometimes buy things that we do not need?
These questions are very important for marketers to analyze the appropriate strategy for promoting the product. After all, in order to sell successfully, we should know how to teach promoted commodity. Let us see! (more…)

Marketing mistakes

admin — Tue, 01 Apr 2008 21:29:16 +0000

A good name for the product - it is already 10% of success. But often, large producers do some boo-boo when choosing packaging name for their products. Who is to blame in this case?
Rather marketers, as it’s our job to consider everything beginning with the product names and packaging and ending the ways of promotion and implementation. Such way, very often large companies announce tenders for the development of corporate identity for its products and competitions for the best name.
(more…)

Signs of bad SEO specialists

admin — Fri, 28 Mar 2008 22:10:15 +0000

SEO tightly and thoroughly entered the Internet business - this market is estimated at tens of billions of dollars a year. A thousand of firms and SEO specialists provide their facilities. But how can we recognize professionals from the pseudo experts? (more…)

The clients trust

admin — Thu, 27 Mar 2008 21:21:50 +0000

Customer’s reliance is one of the most important factors for successful sales of any product. But to achieve that confidence is not so easy. Potential customers always appropriate to the issue of purchase with a certain distrust and one of the challenges in marketing is to organize the sale process such way, that the client won’t have doubt.
If a visitor of your site doesn’t trust you, he’ll never buy something that you proposed. After all, Internet commerce is significantly different from conventional stores, supermarkets and shops. The customer hasn’t seen you before, never moved and extracted product, which intends to buy and have limited opportunities for contact with you. He had not even sure that you exist. (more…)

What should affiliate marketing experts avoid?

admin — Sun, 23 Mar 2008 22:00:08 +0000

Internet is a perfect place for business and earnings. So, what is remarkable Internet? He gives all the same opportunity for earnings, the question is whether you are able to run your own affairs reasonably and properly approach the process. (more…)

Offline business VS online business

admin — Fri, 21 Mar 2008 21:04:53 +0000

A lot of people think and talk mistakenly about these things individually. The fact is that there is no such notion as offline and online businesses. Business is either is or not! But the choice between offline and online implemented depending on the situation. You can do as many things online, as many - offline. (more…)